You probably are already using several different social media sites like FaceBook, Twitter & SnapChat just to reach out to your target audience and generate leads like me. However, are you utilizing your Instagram account to generate more leads? While you may be using the platform to engage with your existing audience, it could end up being an ideal channel for your business to generate more leads. Here are three unique ways that you can use your Instagram account to create more leads for your business (condusive to copywriting as well). Also, when it comes to your business and Instagram, it can be difficult to justify your time on the social media platform when you don’t see any significant results. However, before you throw in the towel just yet, Twitter is one of the best social media platforms for generating business leads, so you might want to give it just one more try.
Target and Retarget
A huge part of advertising on social media is user targeting. This allows you to make the most of your marketing budget by only enticing the users who are most likely to be interested in your products. When utilizing Instagram ads, you can use Facebook lookalike audiences and pixels to target the right users who have similar attributes to your existing customers. This feature on Instagram allows you to reach potential leads effectively through Instagram’s adverts. This ensures that your ads are seen by those users who might be interested in what you have to offer.
Humanize Your Business
Another effective way that you can use Instagram to generate more leads is by putting a human face on your business. Consumers have grown tired of pushy sales messaging and in-your-face advertising. Instead, they want real interactions and a genuine relationship with your brand. When you take the time to humanize your brand on Instagram, you can win the trust of potential customers, which will increase the likelihood that you can turn them into a lead. Instead of just posting about your products, you can use Instagram to build relationships with your target audience. Getting actively engaged in a Instagram conversation can help you tap into industry-specific communities and attract the attention of your target audience. Take the time to research the most relevant industry or event hashtags that are relevant to your niche and join in on the discussions by providing users with valuable advice. While it’s alright to sneak in a marketing message from time to time, make sure you don’t overdo it and spoil the conversation with too much self-promotion because this can cause you to lose the trust of your followers.
Tell Your Fans’ Stories
When you can have your fans backing you up, you can strengthen the authenticity of your business. Plus, when real people are vouching for you, you have a much better chance of building trust with a new audience. This allows you to eventually draw in the new users and turn them into potential customers. To generate more leads, use your Instagram account to tell real stories of existing customers and how your business has been able to make a real difference in their lives. Using fan stories is an effective advertisement that provides a more genuine and human touch.
Succeeding On Instagram
One of the best ways you can succeed on Instagram is by sharing valuable content with your followers and educating your target audience. Take the time to create useful eBooks, white papers or articles in your specific area of expertise and publish them on your website and share them with your Instagram followers. As you send out an Insagram image with links to your educational material, you will start to generate more traffic to your website. Take this strategy a step farther and create a particular landing page that requires users to sign up in order to download the material and start to build your database of potential clients.
It is imperative that you create a new page on your website that is exclusively for visitors from Instagram, rather than just using the link to your homepage. Using a specific landing page is much more effective than merely directing people to your general website after you spent the time to narrow their focus to a particular special or offer.
Instagram Also A Good Way to Outsource Lead Generation
There are tons of people out there who are looking for easy ways to monetize their websites. Most of them will gladly look at your offers and see if they are a fit for their business. This is an excellent way for your business to connect with potential affiliates and create a mutually beneficial partnership. Affiliate marketing is a win-win situation for everyone involved in using Instagram because affiliates want money and you want quality leads. Outsourcing your lead generation efforts to a third-party, give you the opportunity to focus your time and energy on other projects such as using Instagram.
Brand awarness is another humongous factor when it comes to using Instagram as well. With all the image posting and not to mention the Getresponse Pro Ads that allows you create memes that helps you create image posting all across Instagram is very big when it comes to using Instagram…
So in relevance, there are plenty of ways that you can use Instagram to attract high-quality leads for your business. Implementing these four tips in your overall Instagram marketing campaign will help you gain new audiences and generate more leads. Instagram is a great place to get customers and generate leads quickly. With these four simple strategies, you can utilize Instagram to gain more leads for your business. So, if and when you get the chance, I would highly suggest you create an Instagram account for your business.
And if you get a chance drop a comment below and let me know what you think about this fantastically well written blog post. It would be greatly appreciated!
To Your Success,